The Effects of Interaction Strategy and Robot Intent on Shopping Behavior

Cedric Burg, Matthias Rehm, Carlos Gomez Cubero

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

There is a growing interest in the retail industry to deploy service robots for customer interactions. Deploying such customer-facing robots raises the question of how we want to interact with these robots and reveals concerns that businesses and marketers could use robots to manipulate consumers. In this experiment, 67 study participants interacted with different virtual shopping robots that tried to impact "shoppers"purchasing decisions. The results indicate that a robot can increase consumer spending. The study exemplifies how a collaborative robot could be used as a customer-serving robot in a retail environment and investigates the impact of (i) different interaction strategies (human vs robot control) and (ii) dark patterns on shopping behavior (manipulative vs supportive robot).

Original languageEnglish
Title of host publicationProceedings of 2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN) : Social, Asocial, and Antisocial Robots
Number of pages6
PublisherIEEE
Publication date2022
Pages1001-1006
Article number9900562
ISBN (Print)978-1-6654-0680-2
ISBN (Electronic)978-1-7281-8859-1
DOIs
Publication statusPublished - 2022
Event31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN) - Napoli, Italy
Duration: 29 Aug 20222 Sept 2022

Conference

Conference31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)
Country/TerritoryItaly
CityNapoli
Period29/08/202202/09/2022
SeriesIEEE RO-MAN proceedings
ISSN1944-9445

Keywords

  • Human Robot Interaction
  • assisted shopping
  • Dark Design

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