The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture: The case of an engineering consultancy

Ada Scupola Hugger, Hanne Westh Nicolajsen

Research output: Contribution to journalConference article in JournalResearchpeer-review

Abstract

In this article we investigate how social media-based crowdsourcing systems can be used to reengineer the innovation culture in an organization. Based on a case study of a large engineering consultancy's use of a social media crowdsourcing system we investigate the impact on the organizations innovation culture using theory on organizational culture and crowdsourcing. The analysis shows that the organizational crowdsourcing event has supported an innovation culture change in the case company towards a more open approach to innovation; creating a new and different awareness of innovation, allowing for internal process innovations, empowering the employees, supporting knowledge work and collaboration across the organization to a new extent and overcoming the traditional hierarchy in the organization.
Original languageDanish
JournalSprouts
Volume12
Issue number27
Number of pages18
ISSN1535-6078
Publication statusPublished - 2012
EventOASIS - Shanghai
Duration: 4 Dec 20117 Dec 2011
Conference number: 2011

Conference

ConferenceOASIS
Number2011
CityShanghai
Period04/12/201107/12/2011

Cite this

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abstract = "In this article we investigate how social media-based crowdsourcing systems can be used to reengineer the innovation culture in an organization. Based on a case study of a large engineering consultancy's use of a social media crowdsourcing system we investigate the impact on the organizations innovation culture using theory on organizational culture and crowdsourcing. The analysis shows that the organizational crowdsourcing event has supported an innovation culture change in the case company towards a more open approach to innovation; creating a new and different awareness of innovation, allowing for internal process innovations, empowering the employees, supporting knowledge work and collaboration across the organization to a new extent and overcoming the traditional hierarchy in the organization.",
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volume = "12",
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The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture : The case of an engineering consultancy. / Hugger, Ada Scupola; Nicolajsen, Hanne Westh.

In: Sprouts, Vol. 12, No. 27, 2012.

Research output: Contribution to journalConference article in JournalResearchpeer-review

TY - GEN

T1 - The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture

T2 - The case of an engineering consultancy

AU - Hugger, Ada Scupola

AU - Nicolajsen, Hanne Westh

PY - 2012

Y1 - 2012

N2 - In this article we investigate how social media-based crowdsourcing systems can be used to reengineer the innovation culture in an organization. Based on a case study of a large engineering consultancy's use of a social media crowdsourcing system we investigate the impact on the organizations innovation culture using theory on organizational culture and crowdsourcing. The analysis shows that the organizational crowdsourcing event has supported an innovation culture change in the case company towards a more open approach to innovation; creating a new and different awareness of innovation, allowing for internal process innovations, empowering the employees, supporting knowledge work and collaboration across the organization to a new extent and overcoming the traditional hierarchy in the organization.

AB - In this article we investigate how social media-based crowdsourcing systems can be used to reengineer the innovation culture in an organization. Based on a case study of a large engineering consultancy's use of a social media crowdsourcing system we investigate the impact on the organizations innovation culture using theory on organizational culture and crowdsourcing. The analysis shows that the organizational crowdsourcing event has supported an innovation culture change in the case company towards a more open approach to innovation; creating a new and different awareness of innovation, allowing for internal process innovations, empowering the employees, supporting knowledge work and collaboration across the organization to a new extent and overcoming the traditional hierarchy in the organization.

KW - organizational culture

KW - organizational

KW - social media-based crowdsourcing system

KW - crowdsourcing

KW - case study

KW - innovation awareness

M3 - Konferenceartikel i tidsskrift

VL - 12

JO - Sprouts

JF - Sprouts

SN - 1535-6078

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ER -