Original language | English |
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Publication date | 25 May 2022 |
Publication status | Published - 25 May 2022 |
Event | Academy of Marketing Science Annual Conference - Monterey, United States Duration: 25 May 2022 → 27 May 2022 https://www.ams-web.org/event/2022AC |
Conference
Conference | Academy of Marketing Science Annual Conference |
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Country/Territory | United States |
City | Monterey |
Period | 25/05/2022 → 27/05/2022 |
Internet address |
Keywords
- Culture
- cultural values
- Value co-creation
- Hofstede Model