The Influence of Cultural Values on Value Co-Creation

Agnieszka Chwialkowska*, Mario Glowik, Waheed Akbar Bhatti

*Corresponding author for this work

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date25 May 2022
Publication statusPublished - 25 May 2022
EventAcademy of Marketing Science Annual Conference - Monterey, United States
Duration: 25 May 202227 May 2022
https://www.ams-web.org/event/2022AC

Conference

ConferenceAcademy of Marketing Science Annual Conference
Country/TerritoryUnited States
CityMonterey
Period25/05/202227/05/2022
Internet address

Keywords

  • Culture
  • cultural values
  • Value co-creation
  • Hofstede Model

Cite this