The Influence of Data Storytelling on the Ability to Recall Information

Dominyk Zdanovic, Tanja Julie Lembcke, Toine Bogers

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

6 Citations (Scopus)
178 Downloads (Pure)

Abstract

With ever-increasing amounts of complex data, we need compelling ways to distill this information into meaningful, memorable and engaging insights. Data storytelling is an emerging visualization paradigm that aims to “tell a story” with data in order to elicit deeper reflections in an effective manner. However, the effects of adding a narrative to a visualization on the memorability of the information remain speculative. Based on a review of related work, we synthesize a framework of data storytelling principles with concrete actions for every principle. We use this framework to design an online, controlled experiment to test compare traditional data visualizations with data storytelling visualizations in terms of their effects on short-term and long-term recall of information displayed in the visualizations. In general, despite long-held assumptions in the visualization community, we find no significant differences in recall between traditional visualizations and data storytelling visualization. However, we find indications that the cognitive load induced by different chart types and self-assessed prior knowledge on the chart topics could possibly have a moderating effect on information recall.

Original languageEnglish
Title of host publicationProceedings of the 2022 Conference on Human Information Interaction and Retrieval : CHIIR '22
Number of pages11
PublisherAssociation for Computing Machinery
Publication date14 Mar 2022
Pages67-77
ISBN (Electronic)9781450391863
DOIs
Publication statusPublished - 14 Mar 2022
Event7th ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2022 - Virtual, Online, Germany
Duration: 14 Mar 202218 Mar 2022

Conference

Conference7th ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2022
Country/TerritoryGermany
CityVirtual, Online
Period14/03/202218/03/2022
SponsorSpecial Interest Group on Information Retrieval (ACM SIGIR)
SeriesCHIIR 2022 - Proceedings of the 2022 Conference on Human Information Interaction and Retrieval

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CHIIR ’22, March 14–18, 2022, Regensburg, Germany
© 2022 Copyright held by the owner/author(s). Publication rights licensed to ACM.
ACM ISBN 978-1-4503-9186-3/22/03. . . $15.00
https://doi.org/10.1145/3498366.3505755

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© 2022 ACM.

Keywords

  • Data storytelling
  • data visualization
  • information interaction
  • learning effect
  • memory
  • recall

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