The JYSK jingle. On the use of pre-existing music as a musical brand

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationMusic in Advertising : commercial sounds in media communication and other settings
EditorsNicolai Graakjær, Christian Jantzen
Number of pages21
Place of PublicationAalborg
PublisherAalborg Universitetsforlag
Publication date2009
ISBN (Print)978-87-7307-965-2
Publication statusPublished - 2009

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