The JYSK jingle. On the use of pre-existing music as a musical brand

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Music in Advertising : commercial sounds in media communication and other settings
Editors	Nicolai Graakjær, Christian Jantzen
Number of pages	21
Place of Publication	Aalborg
Publisher	Aalborg Universitetsforlag
Publication date	2009
Pages	99-119
ISBN (Print)	978-87-7307-965-2
Publication status	Published - 2009

AUB Link

@inbook{61082150c2dc11debaaa000ea68e967b,

title = "The JYSK jingle. On the use of pre-existing music as a musical brand",

author = "Graakj{\ae}r, {Nicolai J{\o}rgensgaard}",

year = "2009",

language = "English",

isbn = "978-87-7307-965-2",

pages = "99--119",

editor = "Nicolai Graakj{\ae}r and Christian Jantzen",

booktitle = "Music in Advertising",

publisher = "Aalborg Universitetsforlag",

}

The JYSK jingle. On the use of pre-existing music as a musical brand. / Graakjær, Nicolai Jørgensgaard.
Music in Advertising: commercial sounds in media communication and other settings. ed. / Nicolai Graakjær; Christian Jantzen. Aalborg: Aalborg Universitetsforlag, 2009. p. 99-119.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research