Abstract
This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists’ feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists’ individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention.
Original language | English |
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Journal | Leisure Studies |
Volume | 37 |
Issue number | 5 |
Pages (from-to) | 628-643 |
Number of pages | 16 |
ISSN | 0261-4367 |
DOIs | |
Publication status | Published - 3 Sept 2018 |
Externally published | Yes |
Bibliographical note
Funding Information:The work of Dafnis N. Coudounaris was supported by Institutional Research Funding of the Estonian Ministry of Education and Research [grant number IUT20-49]; The work of Erose Sthapit was supported by Jenny and Antti Wihuri Foundation.
Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
Keywords
- co-creation
- memorable souvenir-shopping experience
- Memories
- place attachment
- satisfaction