TY - JOUR
T1 - The New Product Development Improvement Motives and Practices of Miles and Snow's Prospectors, Analysers and Defenders
AU - Laugen, Bjørge Timenes
AU - Boer, Harry
AU - Acur, Nuran
PY - 2006
Y1 - 2006
N2 - Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.
AB - Marketing, strategic management and contingency theory suggest that different strategies require different practices. The new product development (NPD) literature, however, hardly addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and practices of these three types of strategies are less different than we expected. Our explanation for this finding is that the three strategic types are growing towards each other, forced by changes in competition and enabled by new technologies and management concepts.
U2 - 10.1111/j.1467-8691.2006.00371.x
DO - 10.1111/j.1467-8691.2006.00371.x
M3 - Journal article
SN - 0963-1690
VL - 15
SP - 85
EP - 95
JO - Creativity and Innovation Management
JF - Creativity and Innovation Management
IS - 1
ER -