TY - GEN
T1 - The potential of Theory of Change to visually model the underlying logic behind service design projects
AU - Simeone, Luca
AU - Drabble, David
AU - Junge, Kerstin
AU - Morelli, Nicola
PY - 2021
Y1 - 2021
N2 - Theory of Change emerged in the past decades as an approach to better plan, drive and evaluate community initiatives and philanthropic projects, and has since been used more widely to support a variety of innovation processes. Within design practice and design research, however, Theory of Change remains underused and underexplored. This paper intends to focus on two applications of Theory of Change, mostly in light of its potential to visually model and communicate the underlying logic in service design projects. Particularly, the paper will examine how these two different visual representations of Theory of Change had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs and outcomes of the two projects by, for example, operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids and modularity.
AB - Theory of Change emerged in the past decades as an approach to better plan, drive and evaluate community initiatives and philanthropic projects, and has since been used more widely to support a variety of innovation processes. Within design practice and design research, however, Theory of Change remains underused and underexplored. This paper intends to focus on two applications of Theory of Change, mostly in light of its potential to visually model and communicate the underlying logic in service design projects. Particularly, the paper will examine how these two different visual representations of Theory of Change had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs and outcomes of the two projects by, for example, operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids and modularity.
KW - visual modeling
KW - Theory of Change
KW - Social Innovation
KW - Visual analysis
M3 - Article in proceeding
VL - 2
T3 - Cumulus Conference Proceedings Series
SP - 3795
EP - 3809
BT - Design Culture(s): Cumulus Conference Proceedings Roma 2021
A2 - Di Lucchio, Loredana
A2 - Imbesi, Lorenzo
A2 - Giambattista, Angela
A2 - Malakuczi, Viktor
PB - Cumulus Association
T2 - Design Culture(s) 2021
Y2 - 8 June 2021 through 11 June 2021
ER -