The potential of Theory of Change to visually model the underlying logic behind service design projects

Luca Simeone, David Drabble, Kerstin Junge, Nicola Morelli

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

Theory of Change emerged in the past decades as an approach to better plan, drive and evaluate community initiatives and philanthropic projects, and has since been used more widely to support a variety of innovation processes. Within design practice and design research, however, Theory of Change remains underused and underexplored. This paper intends to focus on two applications of Theory of Change, mostly in light of its potential to visually model and communicate the underlying logic in service design projects. Particularly, the paper will examine how these two different visual representations of Theory of Change had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs and outcomes of the two projects by, for example, operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids and modularity.
Original languageEnglish
Title of host publicationDesign Culture(s): Cumulus Conference Proceedings Roma 2021
EditorsLoredana Di Lucchio, Lorenzo Imbesi, Angela Giambattista, Viktor Malakuczi
Volume2
PublisherCumulus Association
Publication date2021
Pages3795-3809
Publication statusPublished - 2021
EventDesign Culture(s) 2021: Cumulus Conference - Rom, Italy
Duration: 8 Jun 202111 Jun 2021

Conference

ConferenceDesign Culture(s) 2021
Country/TerritoryItaly
CityRom
Period08/06/202111/06/2021
SeriesCumulus Conference Proceedings Series
Number7
ISSN2490-046X

Keywords

  • visual modeling
  • Theory of Change
  • Social Innovation
  • Visual analysis

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