The Relational View of Interorganizational Competitive Advantage: Case Study on a Strategic R&D Alliance

Yimei Hu, Si Zhang, Jizhen Li

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Abstract

Collaborating with external partners on R&D and forming strategic partnership for R&D have been popular phenomena for long, which leads new development in existing theories.
Though the relational view of competitive advantage has been proposed for more than a decade, few in-depth empirical researches are down within this field, especially case study on R&D strategic alliance from this perspective. On the other hand, when researching on Danish transnational corporations’ R&D in China, we found that they emphasize a lot on cooperating with Chinese local firms. The collaboration between Danish and Chinese firms is not only about transactions and production, but also about R&D. As a result, we investigate an R&D strategic alliance between a Danish transnational corporation and a Chinese private enterprise, and try to understand: 1. why do they cooperate with each other on R&D? 2. How do they generate relational rents (interorganizational competitive advantage) from this alliance? Based on this case study, we will propose some implications for the R&D collaboration between Chinese and Scandinavian countries. Also, the case will help us to test and enrich the existing theories on interorganizational competitive advantage. At the end of the paper, based on existing theories and the case study result, we will propose our conceptual framework on researching R&D strategic alliance between Scandinavian and Chinese firms.
Original languageEnglish
Publication dateMay 2012
Publication statusPublished - May 2012
EventRevisiting Internationalisation - Dynamics, Diversity And Sustainability - Aalborg University, Aalborg, Denmark
Duration: 31 May 20122 Jun 2012

Conference

ConferenceRevisiting Internationalisation - Dynamics, Diversity And Sustainability
Country/TerritoryDenmark
CityAalborg University, Aalborg
Period31/05/201202/06/2012

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