The Role of Media Aesthetics in Web Advertising Research

Iben Bredahl Jessen

The Role of Media Aesthetics in Web Advertising Research

Iben Bredahl Jessen

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

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Original language	English
Publication date	15 Jun 2012
Publication status	Published - 15 Jun 2012
Event	Advertising in Communication and Media Research: ECREA Advertising Research TWG - Eberhard Karls Universität Tübingen, Tübingen, Germany Duration: 13 Jun 2012 → 15 Jun 2012

Conference

Conference	Advertising in Communication and Media Research
Location	Eberhard Karls Universität Tübingen
Country/Territory	Germany
City	Tübingen
Period	13/06/2012 → 15/06/2012

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@conference{c453067d27054a5286c9f39bda698574,

title = "The Role of Media Aesthetics in Web Advertising Research",

author = "Jessen, \{Iben Bredahl\}",

note = "Paper presented at the ECREA Symposium Advertising in Communication \& Media Research, University of Tuebingen, Germany, 14-15 June 2012.; Advertising in Communication and Media Research ; Conference date: 13-06-2012 Through 15-06-2012",

year = "2012",

month = jun,

day = "15",

language = "English",

}

TY - ABST

T1 - The Role of Media Aesthetics in Web Advertising Research

AU - Jessen, Iben Bredahl

N1 - Paper presented at the ECREA Symposium Advertising in Communication & Media Research, University of Tuebingen, Germany, 14-15 June 2012.

PY - 2012/6/15

Y1 - 2012/6/15

M3 - Conference abstract for conference

T2 - Advertising in Communication and Media Research

Y2 - 13 June 2012 through 15 June 2012

ER -