The Selfish Vision: Addressing the problematic lack of explicit discourse and ethical contract in corporate design fictions

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Abstract

Vision videos are a genre of filmic representations, which utilizes diegetic prototypes, not (yet) existing or feasible in praxis. Through the film medium, researchers as well as corporations can demonstrate to a larger audience a technology’s need, benevolence, and viability. Traditionally, vision videos are used either externally as brand marketing or internally as speculation. But what happens when something being intended as an internal (and perhaps speculative) vision reaches an external crowd unintentionally, and without any explicit guidance in the vision video for what kind of discourse it should be understood within? Google’s ‘The Selfish Ledger’ from 2018 is an example the potential pitfalls when not addressing these discursive spaces vision videos potentially can create. This paper uses The Selfish Ledger as a case to discuss this ethical pitfall of not having an explicit ethical contract embedded in vision visions - be it internal or external.
Original languageEnglish
Title of host publicationParadigm Shifts in ICT Ethics : Proceedings of the ETHICOMP 2020 18th International Conference on the Ethical and Social Impacts of ICT
Volume1
PublisherUniversidad de La Rioja
Publication date2020
Edition18
Pages385-388
ISBN (Print)978-84-09-20272-0
Publication statusPublished - 2020
EventEthicomp 2020: Paradigm Shifts in ICT Ethics: Societal Challenges in the Smart Society
: 18th International Conference on the Ethical and Social Impacts of ICT
- Online, Logrono, Spain
Duration: 17 Jun 202019 Jun 2020
https://www.unirioja.es/ethicomp/2020/

Conference

ConferenceEthicomp 2020: Paradigm Shifts in ICT Ethics: Societal Challenges in the Smart Society
LocationOnline
CountrySpain
CityLogrono
Period17/06/202019/06/2020
Internet address
SeriesEthicomp
ISSN1743-3010

Keywords

  • ethics
  • design fiction
  • vision videos
  • diegetic prototypes
  • data visions
  • Artificial Intelligence
  • ai ethics

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