Abstract
The paper deals with strategies of innovation in Polish manufacturing companies. The point of departure is a theoretical framework of enterprise level innovation, and of the factors forming strategies of innovation on enterprise level. The paper analyses evidence from 23 Polish companies and presents two cases more in detail. The analysis shows that the Polish companies have all been quite innovative, mostly in relation to product innovation. They choose innovation strategies, which are incremental more than radical, and they tend to differentiate their product range rather than to specialise. They consider quality development a must in the fight for market shares and they adapt equipment and organisation to this goal. The factors forming and determining the strategies of the companies count the technological knowledge and expertise of the owner/founder, the structural changes of the market and the global competition and the role of foreign partners/owners
| Original language | English |
|---|---|
| Pages | 20 |
| Publication status | Published - 2003 |
Keywords
- knowledge
- company
- economy
- startegy
- Poland
- manufacturing
- innovation
- firm