“They each have their forte”: An Exploratory Diary Study of Temporary Switching Behavior between Mobile Messenger Services

Florian Maximilian Meier, Amalie Langberg Schmidt, Toine Bogers

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

Today’s smartphone users often use several mobile messaging services alongside each other, even though they typically offer the same features and functionality. Where previous studies have focused on how and why users permanently abandon mobile messaging services and switch to new ones, this study examines the degree to which smartphone users keep switching back and forth between multiple services, and the factors that influence this temporary switching behavior. We used an exploratory research approach in a longitudinal diary study combined with semi-structured interviews. We found that temporary switching behavior is influenced by technological affordances, contextual factors, individual preferences, and the type of conversation. Both positive and negative impacts were identified within these aspects, with some having an indirect influence, revealing the complexity of temporary switching behavior.
Original languageEnglish
Title of host publicationDiversity, Divergence, Dialogue : 16th International Conference, iConference 2021, Beijing, China, March 17–31, 2021, Proceedings, Part I
EditorsKatharina Toeppe, Hui Yan, Samuel Kai Wah Chu
PublisherSpringer
Publication date2021
Pages268-286
ISBN (Print)978-3-030-71291-4
ISBN (Electronic)978-3-030-71292-1
DOIs
Publication statusPublished - 2021
EventiConference 2021: Diversity, Divergence, Dialogue - Online, Beijing, China
Duration: 28 Mar 202131 Mar 2021
Conference number: 16
https://ischools.org/iConference-2021-Summary

Conference

ConferenceiConference 2021
Number16
LocationOnline
Country/TerritoryChina
CityBeijing
Period28/03/202131/03/2021
Internet address
SeriesLecture Notes in Computer Science
Volume12645
ISSN0302-9743

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  • iConference 2021

    Toine Bogers (Organizer)

    28 Mar 202131 Mar 2021

    Activity: Attending an eventConference organisation or participation

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