Towards a Multi Business Model Innovation Model

Peter Lindgren, Rasmus Jørgensen

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This paper studies the evolution of business model (BM) innovations related to a multi business model framework. The paper tries to answer the research questions:
• What are the requirements for a multi business model innovation model (BMIM)?
• How should a multi business model innovation model look like?
Different generations of BMIMs are initially studied in the context of laying the baseline for how next generation multi BM Innovation model (BMIM) should look like.
All generations of models are analyzed with the purpose of comparing the characteristics and challenges of previous generations of BMIMs.
On behalf of these results and case analyses, the paper concludes by proposing a framework for a multi BMIM.
Original languageEnglish
JournalJournal of Multi Business Model Innovation and Technology
Volume1
Issue number1
Pages (from-to)1-22
Number of pages16
ISSN2245-456X
Publication statusPublished - 2012

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