Tracing Culinary Discourse on Facebook: A Digital Methods Approach

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In this chapter, I will show you how to map such discursive patterns with digital methods. In a dataset of 102M posts collected from 242K food-related Facebook pages worldwide, I track mentions of almost 700 chefs. I construct a ‘co-chef’ network (a network of chefs connected to each other if they are mentioned by the same pages) which I subject to a visual network analysis. I provide the network file so that you can follow my steps but it is of course also possible to take a different direction on your own (for example based on a smaller dataset, differently curated, or from a different medium). I also provide a series of intermediary visualizations annotated with my field notes which will hopefully make my thought process clearer.
Original languageEnglish
Title of host publicationResearch Methods in Digital Food Studies
EditorsJonathan Leer, Stinne Krogager
Publication date2021
ISBN (Print)9780367819279, 9780367819262
ISBN (Electronic)9781003010845
Publication statusPublished - 2021


  • Food
  • Food research
  • Digital Methods
  • Facebook
  • Gephi
  • visual network analysis


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