Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

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title = "Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion",

author = "Anette Therkelsen and Henrik Halkier",

year = "2004",

language = "English",

publisher = "SPIRIT",

type = "WorkingPaper",

institution = "SPIRIT",

}

TY - UNPB

T1 - Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

AU - Therkelsen, Anette

AU - Halkier, Henrik

PY - 2004

Y1 - 2004

M3 - Working paper

BT - Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

PB - SPIRIT

CY - Aalborg

ER -