Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

    Research output: Working paper/PreprintWorking paperResearch

    1222 Downloads (Pure)
    Original languageEnglish
    Place of PublicationAalborg
    PublisherSPIRIT
    Number of pages27
    Publication statusPublished - 2004

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