Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

Research output: Working paper/Preprint › Working paper › Research

1222 Downloads (Pure)

Access to Document

@techreport{c5566cc2d8c64f73b609acf80df9dca9,

title = "Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion",

author = "Anette Therkelsen and Henrik Halkier",

year = "2004",

language = "English",

publisher = "SPIRIT",

type = "WorkingPaper",

institution = "SPIRIT",

}

TY - UNPB

T1 - Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

AU - Therkelsen, Anette

AU - Halkier, Henrik

PY - 2004

Y1 - 2004

M3 - Working paper

BT - Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion

PB - SPIRIT

CY - Aalborg

ER -