Understanding Craftsman’s Creativity in a Framework of Person, Process, Product and Press (4Ps)

Hui Zhang , Chunfang Zhou, Lene Tanggaard, Lingling Luo

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The recent work has emphasized craftsmen are key actors in developing creative industries. However, little attention has been paid to the particular study on creativity of craftsmen. This paper aims to explore how can we understand craftsman’s creativity in a theoretical framework of Person, Process, Product, and Press (4Ps) This research question drives to develop a theoretical study bridging two areas of creativity and craftsman’s work. This will further indicate craftsman’s working practice is full of complexity that stimulates creative behavior and that also requires a systematic view to understand craftsman’s creativity as involving interaction between 4Ps.
Original languageEnglish
Title of host publicationProceedings of the 2016 International Conference on Humanities and Social Science
EditorsY. C. Chang , M.K. Ng, D.S. Ma
Number of pages6
PublisherBokförlaget Atlantis
Publication date2016
Pages908-913
ISBN (Electronic)978-94-6252-159-9
DOIs
Publication statusPublished - 2016
EventInternationale Conference on Humanities and Social Science - Guangzhou, China
Duration: 8 Jan 201610 Jan 2016

Conference

ConferenceInternationale Conference on Humanities and Social Science
Country/TerritoryChina
CityGuangzhou
Period08/01/201610/01/2016
SeriesASSEHR: Advances in Social Science, Education and Humanities Research
Volume33
ISSN2352-5398

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