Upstream and Downstream Processes of Internationalisation: Some Ghanaian Evidence

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Keywords

@article{676f5920809311db8b97000ea68e967b,

title = "Upstream and Downstream Processes of Internationalisation: Some Ghanaian Evidence",

keywords = "International marketing, International marketing",

author = "John Kuada and S{\o}rensen, {Olav Jull}",

year = "1999",

language = "English",

volume = "7",

pages = "7--41",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Routledge",

number = "4",

}