Validation of a Virtual Reality Tool to Test Consumer Response in Supermarket Settings

Martin René Andersen, Philip Birk Brisson, Patrick Lehmann Hald, Dennis Godtfredsen, Stefania Serafin, Bent Egberg Mikkelsen

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Measuring Behavior 2014
PublisherMeasuring Behavior
Publication date2014
Publication statusPublished - 2014
EventMeasuring Behavior 2014 - Wageningen, Netherlands
Duration: 27 Aug 201429 Aug 2014

Conference

ConferenceMeasuring Behavior 2014
CountryNetherlands
City Wageningen
Period27/08/201429/08/2014

Cite this