Validation of Metrics for Mass Customization: A Pre-study of Validation Methods

Kjeld Nielsen, Thomas Ditlev Brunø, Simeon Dechev Simeonov

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Over the last two decades, literature presents mass customization metrics; recent research presents these in relation to another recent research: the framework of three fundamental capabilities in mass customization. The metrics presented are all considered useful in company applications like ERP systems. A firm validation of each metrics is not confirmed in the literature. This research aims to address the lack of method for validation: firstly, by identifying a commonly accepted method or procedure to follow to validate a metric (case study was identified as such commonly accepted method) and, secondly, by performing a simple analysis following the method proposed to assess the potential (an analysis of repurchase rate metric was performed on a small case dataset, and it clarified the potential in the procedure for validation).

Original languageEnglish
Title of host publicationCustomization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
Number of pages6
PublisherSpringer Publishing Company
Publication date21 Jun 2018
Edition1
Pages595-601
ISBN (Print)978-3-319-77555-5
ISBN (Electronic)978-3-319-77556-2
DOIs
Publication statusPublished - 21 Jun 2018
Event9th World Mass Customization & Personalization Conference (MCPC 2017) -
Duration: 20 Nov 201721 Nov 2017

Conference

Conference9th World Mass Customization & Personalization Conference (MCPC 2017)
Period20/11/201721/11/2017
SeriesSpringer Proceedings in Business and Economics
ISSN2198-7246

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