Value branding in emerging economies as a social dimension in the Indian context

S. Ramesh Kumar*, Svetla T. Marinova

*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationResearch Handbook of Marketing in Emerging Economies
EditorsMarin A. Marinov
Number of pages17
PublisherEdward Elgar Publishing
Publication date28 Apr 2017
Pages146-162
Chapter8
ISBN (Print)9781784713164
ISBN (Electronic)9781784713171
DOIs
Publication statusPublished - 28 Apr 2017

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