Original language | English |
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Title of host publication | Research Handbook of Marketing in Emerging Economies |
Editors | Marin A. Marinov |
Number of pages | 17 |
Publisher | Edward Elgar Publishing |
Publication date | 28 Apr 2017 |
Pages | 146-162 |
Chapter | 8 |
ISBN (Print) | 9781784713164 |
ISBN (Electronic) | 9781784713171 |
DOIs | |
Publication status | Published - 28 Apr 2017 |
Value branding in emerging economies as a social dimension in the Indian context
S. Ramesh Kumar*, Svetla T. Marinova
*Corresponding author for this work
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review