Value Co-Creation in Social Media Networks

Svetla Trifonova Marinova; Jonas Strømfeldt Eduardsen; Marin Alexandrov Marinov

doi:10.4324/9780429264337-7

Value Co-Creation in Social Media Networks

Svetla Trifonova Marinova^*, Jonas Strømfeldt Eduardsen, Marin Alexandrov Marinov

^*Corresponding author for this work

International Business Research Group

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Value in Marketing : Retrospective and Perspective Stance
Editors	Marin Marinov
Number of pages	17
Place of Publication	New York
Publisher	Routledge
Publication date	11 Dec 2019
Pages	163-179
Chapter	7
ISBN (Print)	978-0-367-20948-3
ISBN (Electronic)	978-0-429-26433-7
DOIs	https://doi.org/10.4324/9780429264337-7
Publication status	Published - 11 Dec 2019

Series	Routledge Frontiers in the Development of International Business, Management and Marketiting
Volume	2

Keywords

value, co-creation, social media networks, co-creation experience

Access to Document

10.4324/9780429264337-7

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Cite this

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title = "Value Co-Creation in Social Media Networks",

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Value Co-Creation in Social Media Networks. / Marinova, Svetla Trifonova ; Eduardsen, Jonas Strømfeldt ; Marinov, Marin Alexandrov.
Value in Marketing: Retrospective and Perspective Stance. ed. / Marin Marinov. New York: Routledge, 2019. p. 163-179 (Routledge Frontiers in the Development of International Business, Management and Marketiting, Vol. 2).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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AU - Eduardsen, Jonas Strømfeldt

AU - Marinov, Marin Alexandrov

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M3 - Book chapter

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T3 - Routledge Frontiers in the Development of International Business, Management and Marketiting

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