Value Creation in Context: A Value Chain Locus Perspective

Svetla Trifonova Marinova*, Susan Freeman, Marin Alexandrov Marinov

*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationValue in Marketing : Retrospective and Perspective Stance
EditorsMarin Marinov
Volume2
Place of PublicationNew York
PublisherRoutledge
Publication date11 Dec 2019
Pages180-210
Chapter8
ISBN (Print)978-0-367-20948-3
ISBN (Electronic)978-0-429-26433-7
DOIs
Publication statusPublished - 11 Dec 2019
SeriesRoutledge Frontiers in the Development of International Business, Management and Marketiting
Volume2

Keywords

  • value meanings and interpretations, context, value chain dimensions of value creation

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