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The book is a collection of articles presenting a retrospective and perspective outlooks of the value in marketing complaining personal, theoretical and combined interpretations of these issues.
|Number of pages||226|
|Publication status||Published - 11 Dec 2019|
|Series||Routledge Frontiers in the Development of International Business, Management and Marketiting|
FingerprintDive into the research topics of 'Value in Marketing: Retrospective and Perspective Stance'. Together they form a unique fingerprint.
- 1 Editor of unfinished research anthology/collection
Svetla Trifonova Marinova (Peer reviewer) & Marin Marinov (Peer reviewer)2018 → 2020
Activity: Editorial work and peer review › Editor of unfinished research anthology/collection › Research