Value in Marketing: Retrospective and Perspective Stance

Research output: Book/ReportAnthologyResearchpeer-review

3 Citations (Scopus)

Abstract

The book is a collection of articles presenting a retrospective and perspective outlooks of the value in marketing complaining personal, theoretical and combined interpretations of these issues.
Original languageEnglish
PublisherRoutledge
Number of pages226
DOIs
Publication statusPublished - 11 Dec 2019
SeriesRoutledge Frontiers in the Development of International Business, Management and Marketiting

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