Value in Marketing: What Is It and Why Does It Matter?

Marin A. Marinov*, Svetla Marinova

*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

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Original languageEnglish
Title of host publicationValue in Marketing : Retrospective and Perspective Stance
EditorsMarin Marinov
Number of pages8
Volume2
Place of PublicationNew York
PublisherRoutledge
Publication date11 Dec 2019
Pages1-8
Chapter1
ISBN (Print)9780367209483
ISBN (Electronic)978-0-429-26433-7
DOIs
Publication statusPublished - 11 Dec 2019
SeriesRoutledge Frontiers in the Development of International Business, Management and Marketiting
Volume2

Keywords

  • value, marketing, perception, multidimensionality

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