Values in and Values of Video on Demand services: The Case of Danish DRTV

Julie Mejse Münter Lassen, Jannick Kirk Sørensen

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review


The growing importance of video-on-demand (VoD) services as a way to expose television programmes to viewers implies that the study of public service media (PSM) must include VoD interfaces. On the basis of politically decided severe cutbacks, the Danish PSM organisation DR launched a new strategy in 2018, in which the VoD service DRTV was announced to become the main entrance to all of DR’s content. In addition to this, DR announced a shift in its publishing strategy, from volume to value, and three programme types were highlighted as of special value to democracy, culture, and cohesion in Denmark: news, culture, and content for children and young people. This chapter examines DR’s value-over-volume claim and the presence of the three programme types in the VoD service. Finally, it initiates a methodological discussion of how to study the constantly changing interface of a VoD service.
Original languageEnglish
Title of host publication Public Service Media's Contribution to Society: RIPE@2021
EditorsM Puppis, C. Ali
Publication date7 Jun 2023
Pages 89-110
ISBN (Print)978-91-88855-74-9
ISBN (Electronic)978-91-88855-75-6
Publication statusPublished - 7 Jun 2023


  • Video on Demand (VoD)
  • curation
  • culture
  • Public service media
  • news
  • DR


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