Visualizing strategy through Theory of Change: The DESIGNSCAPES case

Luca Simeone; Nicola Morelli; David Drabble; Amalia de Götzen

doi:10.4337/9781803927718.00017

Visualizing strategy through Theory of Change: The DESIGNSCAPES case

Luca Simeone^*, Nicola Morelli, David Drabble, Amalia de Götzen

^*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Abstract

This chapter focuses on a specific application of Theory of Change, mainly in light of its potential to visually model and communicate the underlying logic of a complex design and innovation project. In particular, the chapter examines how the visual representations of Theory of Change carried out within this project had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs, and outcomes of the project by operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids, and modularity. Reflecting on insights from this case, the chapter presents some considerations on how Theory of Change can be used to visualize strategy.

Original language	English
Title of host publication	Strategic Thinking, Design and the Theory of Change : A Framework for Designing Impactful and Transformational Social Interventions
Editors	Luca Simeone, David Drabble, Nicola Morelli, Amalia de Götzen
Number of pages	12
Publisher	Edward Elgar Publishing
Publication date	25 Apr 2023
Pages	144-155
Chapter	9
ISBN (Print)	9781803927701
ISBN (Electronic)	9781803927718
DOIs	https://doi.org/10.4337/9781803927718.00017
Publication status	Published - 25 Apr 2023

Keywords

Visual design
Visualizing strategy
strategy
Urban regeneration
Design thinking
Visual representations

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10.4337/9781803927718.00017

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Simeone, L., Morelli, N., Drabble, D., & de Götzen, A. (2023). Visualizing strategy through Theory of Change: The DESIGNSCAPES case. In L. Simeone, D. Drabble, N. Morelli, & A. de Götzen (Eds.), Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions (pp. 144-155). Edward Elgar Publishing. https://doi.org/10.4337/9781803927718.00017

Simeone, Luca ; Morelli, Nicola ; Drabble, David et al. / Visualizing strategy through Theory of Change : The DESIGNSCAPES case. Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions. editor / Luca Simeone ; David Drabble ; Nicola Morelli ; Amalia de Götzen. Edward Elgar Publishing, 2023. pp. 144-155

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Simeone, L , Morelli, N, Drabble, D & de Götzen, A 2023, Visualizing strategy through Theory of Change: The DESIGNSCAPES case. in L Simeone, D Drabble, N Morelli & A de Götzen (eds), Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions. Edward Elgar Publishing, pp. 144-155. https://doi.org/10.4337/9781803927718.00017

Visualizing strategy through Theory of Change: The DESIGNSCAPES case. / Simeone, Luca ; Morelli, Nicola; Drabble, David et al.
Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions. ed. / Luca Simeone; David Drabble; Nicola Morelli; Amalia de Götzen. Edward Elgar Publishing, 2023. p. 144-155.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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AB - This chapter focuses on a specific application of Theory of Change, mainly in light of its potential to visually model and communicate the underlying logic of a complex design and innovation project. In particular, the chapter examines how the visual representations of Theory of Change carried out within this project had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs, and outcomes of the project by operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids, and modularity. Reflecting on insights from this case, the chapter presents some considerations on how Theory of Change can be used to visualize strategy.

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Simeone L , Morelli N, Drabble D, de Götzen A. Visualizing strategy through Theory of Change: The DESIGNSCAPES case. In Simeone L, Drabble D, Morelli N, de Götzen A, editors, Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions. Edward Elgar Publishing. 2023. p. 144-155 doi: 10.4337/9781803927718.00017

Visualizing strategy through Theory of Change: The DESIGNSCAPES case

Abstract

Keywords

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Strategic Thinking, Design and the Theory of Change: A Framework for Designing Impactful and Transformational Social Interventions

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