Abstract
In a series of commercials from 2006 to 2018, George Clooney endorses
Nespresso by playing a fictionalised vainglorious, spoiled, and egocentric version of himself. This type of celebrity performance appears to be
a widespread phenomenon in contemporary media and culture. In this
chapter we introduce vitafiction as a theoretical framework well suited
for studying how identity is staged in this particular sub-genre of endorsement advertising that we name vitafictional advertising
Nespresso by playing a fictionalised vainglorious, spoiled, and egocentric version of himself. This type of celebrity performance appears to be
a widespread phenomenon in contemporary media and culture. In this
chapter we introduce vitafiction as a theoretical framework well suited
for studying how identity is staged in this particular sub-genre of endorsement advertising that we name vitafictional advertising
| Original language | English |
|---|---|
| Title of host publication | Exploring Fictionality : Conceptions, Test Cases, Discussions |
| Editors | Cindie Aaen Maagaard, Daniel Schäbler, Marianne Wolff Lundholt |
| Number of pages | 33 |
| Publisher | Syddansk Universitetsforlag |
| Publication date | May 2020 |
| Pages | 119-152 |
| Chapter | 6 |
| ISBN (Print) | 978-87-408-3223-5 |
| Publication status | Published - May 2020 |
Keywords
- Vitafiction
- Advertising
- Celebrity endorsement
- Fictionality
