Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication

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Start-ups operating under conditions of uncertainty and limited resources face several challenges for strategic internal communication. Meanwhile, their efforts in welcoming newcomers are of vital importance for the achievement of organisational success. This study investigates what the start-up context means for strategic organisational entry communication. Following a review of research at the intersection of HRM and entrepreneurship with implications for strategic entry communication, entrepreneurs and newcomers in six start-ups were interviewed. A thematic analysis resulted in the identification of three themes of challenges for strategic communication connected to welcoming newcomers in start-ups, namely: Aspects related to the overall organisational context and situation, aspects related to newcomers’ job content and design, and finally entrepreneurs’ communication skills, knowledge, and time resources. The discussion shows implications of the start-up context for strategic organisational entry communication as regards opportunities for strategic communication, as well as the content and form of the strategic entry communication. The study contributes to the body of knowledge on strategic communication in start-ups by drawing on research from the intersection of HRM and entrepreneurship, as well as generating new empirical insights highlighting challenges to strategic internal communication in start-ups, especially for the purpose of welcoming newcomers.

Original languageEnglish
JournalInternational Journal of Strategic Communication
Issue number2
Pages (from-to)273-290
Number of pages18
Publication statusPublished - 2022


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