What and how about customer-driven product development

Anita Friis Sommer, Kenn Steger-Jensen

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Collaborative product development is of increasing interest as customer demands increases while product life cycles decrease. This study investigates how suppliers handle active customers including managing customer requests for new products and customer-driven product development. A large structured literature review of the top 20 supply chain management journals is conducted to explore existing literature. Research states the importance of active integration in product development, but does not provide answers to how suppliers can manage this in practice. A 2x2 matrix is developed describing the differing views on customers in existing research including customer actions on both new and existing products.
Original languageEnglish
Title of host publicationProceedings of the 4th Production and Operations Management Conference / 19th International Annual EurOMA Conference : Serving the World
EditorsPeter Dirk Van Donk, Rene De Koster, Sander De Leeuw, Jan Fransoo, Jack Van der Veen
Place of PublicationAmsterdam, University of Amsterdam
Publication date2012
ISBN (Electronic)9789491621000
Publication statusPublished - 2012
EventProduction and Operations Management World Conference : Serving the World - University of Amsterdam, Amsterdam, Netherlands
Duration: 2 Jul 20124 Jul 2012


ConferenceProduction and Operations Management World Conference : Serving the World
LocationUniversity of Amsterdam

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