What do you meme? Exploring how Internet memes aid understanding of grandparent/grandchild relationships in consumer research

Caroline Marchant, Malene Gram, Stephanie O'Donohoe

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date9 May 2019
Publication statusPublished - 9 May 2019
EventInterpretive Consumer Research - EM Lyon Business School, Lyon, France
Duration: 9 May 201910 May 2019
Conference number: 10

Conference

ConferenceInterpretive Consumer Research
Number10
LocationEM Lyon Business School
Country/TerritoryFrance
CityLyon
Period09/05/201910/05/2019

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