Abstract
This study introduces the concept of "attitude strength" to explain why some IT users' attitudes are not strongly related to their usage behaviors. We review the attitude strength literature, employ the elaboration likelihood model to theorize personal relevance and related expertise as two salient dimensions of attitude strength in the IT usage context, and postulate a research model to capture the moderating effects of these constructs on the attitude-behavior relationship. The hypothesized effects are empirically tested using a longitudinal survey of document management system usage among staff employees at a Ukrainian municipal government. Results of the study will be presented at the conference.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Twelfth Americas Conference on Information Systems |
| Number of pages | 5 |
| Publisher | Universidad Autónoma Metropolitana |
| Publication date | 2006 |
| ISBN (Print) | 9703106218 |
| Publication status | Published - 2006 |
| Event | Twelfth Americas Conference on Information Systems - Acapulco, Mexico Duration: 4 Aug 2003 → 6 Aug 2006 Conference number: 12 |
Conference
| Conference | Twelfth Americas Conference on Information Systems |
|---|---|
| Number | 12 |
| Country/Territory | Mexico |
| City | Acapulco |
| Period | 04/08/2003 → 06/08/2006 |
Keywords
- Information Technology Adoption
- Usage,
- Attitudes
- Survey Research
- Elaboration Likelihood Model