When Attitudes Don't Predict Behavior: A Study of Attitude Strength

Anol Bhattacherjee, Clive Carlton Sanford

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

This study introduces the concept of "attitude strength" to explain why some IT users' attitudes are not strongly related to their usage behaviors. We review the attitude strength literature, employ the elaboration likelihood model to theorize personal relevance and related expertise as two salient dimensions of attitude strength in the IT usage context, and postulate a research model to capture the moderating effects of these constructs on the attitude-behavior relationship. The hypothesized effects are empirically tested using a longitudinal survey of document management system usage among staff employees at a Ukrainian municipal government. Results of the study will be presented at the conference.
Original languageEnglish
Title of host publicationProceedings of the Twelfth Americas Conference on Information Systems
Number of pages5
PublisherUniversidad Autónoma Metropolitana
Publication date2006
ISBN (Print)9703106218
Publication statusPublished - 2006
EventTwelfth Americas Conference on Information Systems - Acapulco, Mexico
Duration: 4 Aug 20036 Aug 2006
Conference number: 12

Conference

ConferenceTwelfth Americas Conference on Information Systems
Number12
CountryMexico
CityAcapulco
Period04/08/200306/08/2006

Keywords

  • Information Technology Adoption
  • Usage,
  • Attitudes
  • Survey Research
  • Elaboration Likelihood Model

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