When is a text userfriendly - and what does it mean to be userfriendly?

Inger Askehave, Karen Korning Zethsen

    Research output: Contribution to conference without publisher/journalPosterResearch

    Abstract

    Modern-day consumers, citizens and patients demand comprehensible information. Expert advice is no longer swallowed raw, especially not if people are left with a feeling of not fully understanding the information and its consequences for them personally. The concept of userfriendliness, or readability, has therefore become central to the external communication of many companies or public organisations along with the realization that things may run more smoothly if the intended receivers of information actually understand it and are able to act upon it. But what does it mean to be userfriendly? Is it only a question of replacing a few expert terms and removing passive constructions or are other changes required as well? For a good number of years we have worked within medical expert-layman communication both as researchers and as consultant to the industry and we have reached a stage where we would like to have more systematic knowledge about the parameters which determine the userfriendliness of a text. The aim of this paper is therefore to examine and discuss the concept of userfriendliness first from a theoretical point of view and then on the basis of an empirical project testing the userfriendliness of Danish medicinal documentation.
    Original languageEnglish
    Publication date2007
    Publication statusPublished - 2007
    EventInternational Conference on Communication in Healthcare - Charleston, SC, United States
    Duration: 9 Oct 200712 Oct 2007

    Conference

    ConferenceInternational Conference on Communication in Healthcare
    CountryUnited States
    CityCharleston, SC
    Period09/10/200712/10/2007

    Fingerprint

    Communication
    Consultants
    Industry
    Readability
    Public organizations
    Documentation
    Testing

    Keywords

    • expert-lay communication
    • medicinal documentation
    • userfriendliness

    Cite this

    Askehave, I., & Zethsen, K. K. (2007). When is a text userfriendly - and what does it mean to be userfriendly?. Poster session presented at International Conference on Communication in Healthcare, Charleston, SC, United States.
    Askehave, Inger ; Zethsen, Karen Korning. / When is a text userfriendly - and what does it mean to be userfriendly?. Poster session presented at International Conference on Communication in Healthcare, Charleston, SC, United States.
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    title = "When is a text userfriendly - and what does it mean to be userfriendly?",
    abstract = "Modern-day consumers, citizens and patients demand comprehensible information. Expert advice is no longer swallowed raw, especially not if people are left with a feeling of not fully understanding the information and its consequences for them personally. The concept of userfriendliness, or readability, has therefore become central to the external communication of many companies or public organisations along with the realization that things may run more smoothly if the intended receivers of information actually understand it and are able to act upon it. But what does it mean to be userfriendly? Is it only a question of replacing a few expert terms and removing passive constructions or are other changes required as well? For a good number of years we have worked within medical expert-layman communication both as researchers and as consultant to the industry and we have reached a stage where we would like to have more systematic knowledge about the parameters which determine the userfriendliness of a text. The aim of this paper is therefore to examine and discuss the concept of userfriendliness first from a theoretical point of view and then on the basis of an empirical project testing the userfriendliness of Danish medicinal documentation.",
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    Askehave, I & Zethsen, KK 2007, 'When is a text userfriendly - and what does it mean to be userfriendly?', Charleston, SC, United States, 09/10/2007 - 12/10/2007, .

    When is a text userfriendly - and what does it mean to be userfriendly? / Askehave, Inger; Zethsen, Karen Korning.

    2007. Poster session presented at International Conference on Communication in Healthcare, Charleston, SC, United States.

    Research output: Contribution to conference without publisher/journalPosterResearch

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    AU - Zethsen, Karen Korning

    PY - 2007

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    N2 - Modern-day consumers, citizens and patients demand comprehensible information. Expert advice is no longer swallowed raw, especially not if people are left with a feeling of not fully understanding the information and its consequences for them personally. The concept of userfriendliness, or readability, has therefore become central to the external communication of many companies or public organisations along with the realization that things may run more smoothly if the intended receivers of information actually understand it and are able to act upon it. But what does it mean to be userfriendly? Is it only a question of replacing a few expert terms and removing passive constructions or are other changes required as well? For a good number of years we have worked within medical expert-layman communication both as researchers and as consultant to the industry and we have reached a stage where we would like to have more systematic knowledge about the parameters which determine the userfriendliness of a text. The aim of this paper is therefore to examine and discuss the concept of userfriendliness first from a theoretical point of view and then on the basis of an empirical project testing the userfriendliness of Danish medicinal documentation.

    AB - Modern-day consumers, citizens and patients demand comprehensible information. Expert advice is no longer swallowed raw, especially not if people are left with a feeling of not fully understanding the information and its consequences for them personally. The concept of userfriendliness, or readability, has therefore become central to the external communication of many companies or public organisations along with the realization that things may run more smoothly if the intended receivers of information actually understand it and are able to act upon it. But what does it mean to be userfriendly? Is it only a question of replacing a few expert terms and removing passive constructions or are other changes required as well? For a good number of years we have worked within medical expert-layman communication both as researchers and as consultant to the industry and we have reached a stage where we would like to have more systematic knowledge about the parameters which determine the userfriendliness of a text. The aim of this paper is therefore to examine and discuss the concept of userfriendliness first from a theoretical point of view and then on the basis of an empirical project testing the userfriendliness of Danish medicinal documentation.

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    KW - medicinal documentation

    KW - userfriendliness

    M3 - Poster

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    Askehave I, Zethsen KK. When is a text userfriendly - and what does it mean to be userfriendly?. 2007. Poster session presented at International Conference on Communication in Healthcare, Charleston, SC, United States.