| Original language | English |
|---|---|
| Title of host publication | Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice |
| Editors | Thomas Bjørner |
| Place of Publication | Copenhagen |
| Publisher | Hans Reitzels Forlag |
| Publication date | 2015 |
| Pages | 161-167 |
| Chapter | 9 |
| ISBN (Print) | 978-87-412-5853-9 |
| ISBN (Electronic) | 9788741262321 |
| Publication status | Published - 2015 |
Cite this
Sørensen, L. T., Nicolajsen, H. W., & Bjørner, T. (2015). When short and many is better than long and few: Doing convenience interviews in public places. In T. Bjørner (Ed.), Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice (pp. 161-167). Copenhagen: Hans Reitzels Forlag.
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title = "When short and many is better than long and few: Doing convenience interviews in public places",
keywords = "Convenience sampling, public places",
author = "S{\o}rensen, {Lene Tolstrup} and Nicolajsen, {Hanne Westh} and Thomas Bj{\o}rner",
year = "2015",
language = "English",
isbn = "978-87-412-5853-9",
pages = "161--167",
editor = "Thomas Bj{\o}rner",
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Sørensen, LT, Nicolajsen, HW & Bjørner, T 2015, When short and many is better than long and few: Doing convenience interviews in public places. in T Bjørner (ed.), Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Hans Reitzels Forlag, Copenhagen, pp. 161-167.
When short and many is better than long and few : Doing convenience interviews in public places. / Sørensen, Lene Tolstrup; Nicolajsen, Hanne Westh; Bjørner, Thomas.
Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. ed. / Thomas Bjørner. Copenhagen : Hans Reitzels Forlag, 2015. p. 161-167.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
TY - CHAP
T1 - When short and many is better than long and few
T2 - Doing convenience interviews in public places
AU - Sørensen, Lene Tolstrup
AU - Nicolajsen, Hanne Westh
AU - Bjørner, Thomas
PY - 2015
Y1 - 2015
KW - Convenience sampling
KW - public places
M3 - Book chapter
SN - 978-87-412-5853-9
SP - 161
EP - 167
BT - Qualitative Methods for Consumer Research
A2 - Bjørner, Thomas
PB - Hans Reitzels Forlag
CY - Copenhagen
ER -
Sørensen LT, Nicolajsen HW, Bjørner T. When short and many is better than long and few: Doing convenience interviews in public places. In Bjørner T, editor, Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Copenhagen: Hans Reitzels Forlag. 2015. p. 161-167