When short and many is better than long and few: Doing convenience interviews in public places

Lene Tolstrup Sørensen, Hanne Westh Nicolajsen, Thomas Bjørner

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
EditorsThomas Bjørner
Place of PublicationCopenhagen
PublisherHans Reitzels Forlag
Publication date2015
ISBN (Print)978-87-412-5853-9
ISBN (Electronic)9788741262321
Publication statusPublished - 2015

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