Whiteness and Western Values in Global Advertisements: An Exploratory Study

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    17 Citations (Scopus)

    Abstract

    Udgivelsesdato: December
    Original languageEnglish
    JournalJournal of Marketing Communications
    Volume13
    Issue number4
    Pages (from-to)291-309
    Number of pages18
    ISSN1352-7266
    Publication statusPublished - 2007

    Keywords

    • global advertisements
    • standardization/localization
    • whiteness
    • globalization

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