Who will you be in the next 24 hours?: Construction of the ?self? in global ads in 2000-2002

Malene Gram

Who will you be in the next 24 hours? Construction of the ?self? in global ads in 2000-2002

Research output: Working paper/Preprint › Working paper › Research

Original language	English
Pages	20
Publication status	Published - 2002

Keywords

Global ads
Globalization
Westernization
Identity
Self-orchestration
Cultural emancipation

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title = "Who will you be in the next 24 hours?: Construction of the ?self? in global ads in 2000-2002",

keywords = "Global ads, Globalization, Westernization, Identity, Self-orchestration, Cultural emancipation, Global ads, Globalization, Westernization, Identity, Self-orchestration, Cultural emancipation",

author = "Malene Gram",

note = "Indsendt til Marketing Seminar i La Londe, France Indsendt til Marketing Seminar i La Londe, France",

year = "2002",

language = "English",

pages = "20",

type = "WorkingPaper",

}

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KW - Globalization

KW - Westernization

KW - Identity

KW - Self-orchestration

KW - Cultural emancipation

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BT - Who will you be in the next 24 hours?

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