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Taking its point of departure in ten semi-structured interviews with ten members of staff in a Danish-owned, cross-border software company, Softia,1 this article analyzes how members of staff talk about and make sense of ways of “doing culture” in a corporate context. The article adopts a discourse analytical perspective and applies systemic functional grammar in order to identify the characteristics of three major discursive constructions which members of staff draw on interchangeably, and to a greater and lesser extent, to give expres- sion to their intercultural practices in Softia. This text-focused, practitioner- oriented, discursive approach provides valuable insights into the practitioners’ understandings of intercultural practices, and, therefore, offers a welcome contribution to the ever-growing, but less text-focused, literature on intercul- tural business communication and cross-cultural management.
|Journal||Text & Talk (Print Edition)|
|Number of pages||20|
|Publication status||Published - 5 May 2011|
- 1 Finished
<strong>Talking culture - </strong>a study of discursive constructions of culture and their effect on interaction in professional settings
Agustín, Ó. G., Askehave, I., Cristoffanini, P. R., Dam, L., Holmgreen, L., Jensen, A. A., Jæger, K., Lassen, I., Strunck, J., Software a/s, C., Nordjylland, S. C., (Infektionsmedicinsk Afdeling 7 ØST), A. S., danmark a/s, I. H. I., Amos, L. R. & Aarup, S.
01/04/2008 → 31/03/2011