The recent initial public offering of shares of Zynga, probably the most important on-line game provider, drew interest of potential investors but also of general public to their business model. What the most interested people learned so far is that if Zynga had not changed their accounting practice, they would be in red numbers for several months already. This is most likely caused by people stopping to play their games. This paper provides an estimate of what proportion of people, who played on-line games, already stopped playing them. Additionally, it analyzed the reasons why people stopped playing on-line games. It also compares Facebook and other on-line games.
|Title of host publication||Organizational Science Development: Quality. Innovation. Future.|
|Number of pages||8|
|Place of Publication||Portoroz, Slovenia|
|Publisher||University of Maribor|
|Publication status||Published - 2012|