Why don´t they just show the product? Tweens´ Reception and Conception of Tv-advertising

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationChildren, Media and Consumption : On the Front Edge
EditorsKarin M. Ekström, Birgitte Tufte
Number of pages14
Place of PublicationGöteborg
PublisherNordicom
Publication date2007
Pages221-234
ISBN (Print)978-91-89471-51-1
Publication statusPublished - 2007
Externally publishedYes
SeriesYearbook 2007
ISSN1651-6028

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