Why 'Qualitative Methods for Consumer Research'?

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
Number of pages5
PublisherHans Reitzels Forlag
Publication date2015
Pages11-15
ISBN (Print)978-87-412-5853-9
Publication statusPublished - 2015

Cite this

Bjørner, T. (2015). Why 'Qualitative Methods for Consumer Research'? In Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice (pp. 11-15). Hans Reitzels Forlag.
Bjørner, Thomas. / Why 'Qualitative Methods for Consumer Research'?. Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Hans Reitzels Forlag, 2015. pp. 11-15
@inbook{0a0322caf4004988b3b0b6143a4d68d7,
title = "Why 'Qualitative Methods for Consumer Research'?",
keywords = "Qualitative Methods, Consumer research",
author = "Thomas Bj{\o}rner",
year = "2015",
language = "English",
isbn = "978-87-412-5853-9",
pages = "11--15",
booktitle = "Qualitative Methods for Consumer Research",
publisher = "Hans Reitzels Forlag",
address = "Denmark",

}

Bjørner, T 2015, Why 'Qualitative Methods for Consumer Research'? in Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Hans Reitzels Forlag, pp. 11-15.

Why 'Qualitative Methods for Consumer Research'? / Bjørner, Thomas.

Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Hans Reitzels Forlag, 2015. p. 11-15.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Why 'Qualitative Methods for Consumer Research'?

AU - Bjørner, Thomas

PY - 2015

Y1 - 2015

KW - Qualitative Methods

KW - Consumer research

M3 - Book chapter

SN - 978-87-412-5853-9

SP - 11

EP - 15

BT - Qualitative Methods for Consumer Research

PB - Hans Reitzels Forlag

ER -

Bjørner T. Why 'Qualitative Methods for Consumer Research'? In Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice. Hans Reitzels Forlag. 2015. p. 11-15