| Original language | English |
|---|---|
| Title of host publication | Qualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice |
| Number of pages | 5 |
| Publisher | Hans Reitzels Forlag |
| Publication date | 2015 |
| Pages | 11-15 |
| ISBN (Print) | 978-87-412-5853-9 |
| Publication status | Published - 2015 |
Why 'Qualitative Methods for Consumer Research'?
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review