Your Light Switch Is Your Vote: Mediating Discourse and Glocal Action to Foster Awareness of Anthropogenic Climate Change

    Research output: Contribution to journalJournal articleResearchpeer-review

    2 Citations (Scopus)

    Abstract

    Ron Scollon injected a foundational emphasis on mediated action into contemporary studies of discourse. This paper applies some of the major concepts and methods that Ron (and Suzie Scollon) developed in order to analyse how discourses of environmental citizenship, sustainability and climate change are mediated in a global media event. “Earth Hour” began in 2007 in Sydney, Australia, and in 2009 it was proclaimed a successful global event. The event focused primarily on citizen awareness, participation and solidarity in mitigating climate change. In its sister campaign (“Vote Earth”), the discourse of representative democracy was deployed to constitute an imaginary global electorate. The paper focuses on the analysis of (a) the intense drive to visualise and spectacularise (mediational means) the simple act of switching off the lights and the consequences of such an act; (b) the massive infrastructure of discourse to synchronise the collective performance of a global ‘climate public’; (c) the discursive ‘memory work’ to archive and memorialise the hour, eg. on YouTube; and (d) the attempt to inculcate a ‘global citizen’ who is concerned with the environment/climate and whose anticipatory mediated actions in relation to it are prefigured by the event.
    Original languageEnglish
    JournalJournal of Applied Linguistics
    Volume6
    Issue number3
    Pages (from-to)303-332
    Number of pages29
    ISSN1479-7887
    DOIs
    Publication statusPublished - 2009

    Fingerprint

    voter
    climate change
    discourse
    event
    climate
    media event
    citizen
    representative democracy
    solidarity
    citizenship
    campaign
    sustainability
    infrastructure
    participation
    Climate Change
    Discourse
    performance
    Mediated Action
    Climate

    Keywords

    • climate change
    • discourse studies
    • video analysis
    • social semiotics
    • YouTube
    • mediated action
    • media studies
    • environment

    Cite this

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    title = "Your Light Switch Is Your Vote: Mediating Discourse and Glocal Action to Foster Awareness of Anthropogenic Climate Change",
    abstract = "Ron Scollon injected a foundational emphasis on mediated action into contemporary studies of discourse. This paper applies some of the major concepts and methods that Ron (and Suzie Scollon) developed in order to analyse how discourses of environmental citizenship, sustainability and climate change are mediated in a global media event. “Earth Hour” began in 2007 in Sydney, Australia, and in 2009 it was proclaimed a successful global event. The event focused primarily on citizen awareness, participation and solidarity in mitigating climate change. In its sister campaign (“Vote Earth”), the discourse of representative democracy was deployed to constitute an imaginary global electorate. The paper focuses on the analysis of (a) the intense drive to visualise and spectacularise (mediational means) the simple act of switching off the lights and the consequences of such an act; (b) the massive infrastructure of discourse to synchronise the collective performance of a global ‘climate public’; (c) the discursive ‘memory work’ to archive and memorialise the hour, eg. on YouTube; and (d) the attempt to inculcate a ‘global citizen’ who is concerned with the environment/climate and whose anticipatory mediated actions in relation to it are prefigured by the event.",
    keywords = "klima{\ae}ndringer, diskursstudier, videoanalyse, Mediestudier, milj{\o}, climate change, discourse studies, video analysis, social semiotics, YouTube, mediated action, media studies, environment",
    author = "Paul McIlvenny",
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    Your Light Switch Is Your Vote : Mediating Discourse and Glocal Action to Foster Awareness of Anthropogenic Climate Change. / McIlvenny, Paul.

    In: Journal of Applied Linguistics, Vol. 6, No. 3, 2009, p. 303-332.

    Research output: Contribution to journalJournal articleResearchpeer-review

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