Validation of a Virtual Reality Tool to Test Consumer Response in Supermarket Settings

Martin René Andersen; Philip Birk Brisson; Patrick Lehmann Hald; Dennis Godtfredsen; Stefania Serafin; Bent Egberg Mikkelsen

Validation of a Virtual Reality Tool to Test Consumer Response in Supermarket Settings

Martin René Andersen, Philip Birk Brisson, Patrick Lehmann Hald, Dennis Godtfredsen, Stefania Serafin, Bent Egberg Mikkelsen

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

Originalsprog	Engelsk
Titel	Proceedings of Measuring Behavior 2014
Forlag	Measuring Behavior
Publikationsdato	2014
Status	Udgivet - 2014
Begivenhed	Measuring Behavior 2014 - Wageningen, Holland Varighed: 27 aug. 2014 → 29 aug. 2014

Konference

Konference	Measuring Behavior 2014
Land/Område	Holland
By	Wageningen
Periode	27/08/2014 → 29/08/2014

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Citationsformater

@inproceedings{e1a5c64edf94457dbe0f0b9278881764,

title = "Validation of a Virtual Reality Tool to Test Consumer Response in Supermarket Settings",

author = "Andersen, {Martin Ren{\'e}} and Brisson, {Philip Birk} and Hald, {Patrick Lehmann} and Dennis Godtfredsen and Stefania Serafin and Mikkelsen, {Bent Egberg}",

year = "2014",

language = "English",

booktitle = "Proceedings of Measuring Behavior 2014",

publisher = "Measuring Behavior",

note = "Measuring Behavior 2014 ; Conference date: 27-08-2014 Through 29-08-2014",

}

TY - GEN

T1 - Validation of a Virtual Reality Tool to Test Consumer Response in Supermarket Settings

AU - Andersen, Martin René

AU - Brisson, Philip Birk

AU - Hald, Patrick Lehmann

AU - Godtfredsen, Dennis

AU - Serafin, Stefania

AU - Mikkelsen, Bent Egberg

PY - 2014

Y1 - 2014

M3 - Article in proceeding

BT - Proceedings of Measuring Behavior 2014

PB - Measuring Behavior

T2 - Measuring Behavior 2014

Y2 - 27 August 2014 through 29 August 2014

ER -