An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge

Zongda Wu; Guandong Xu; Yanchun Zhang; Peter Dolog; Chenglang Lu

doi:10.1093/comjnl/bxr056

An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge

Zongda Wu
, Guandong Xu
, Yanchun Zhang
, Peter Dolog
, Chenglang Lu

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Computer Journal
Volume	55
Issue number	3
Pages (from-to)	277-292
Number of pages	15
ISSN	0010-4620
DOIs	https://doi.org/10.1093/comjnl/bxr056
Publication status	Published - 2012

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Advance Access published

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10.1093/comjnl/bxr056

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@article{e48ec8e99a4b4a249b2d0d95774aebd2,

title = "An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge",

author = "Zongda Wu and Guandong Xu and Yanchun Zhang and Peter Dolog and Chenglang Lu",

note = "Advance Access published",

year = "2012",

doi = "10.1093/comjnl/bxr056",

language = "English",

volume = "55",

pages = "277--292",

journal = "Computer Journal",

issn = "0010-4620",

publisher = "Oxford University Press",

number = "3",

}

TY - JOUR

T1 - An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge

AU - Wu, Zongda

AU - Xu, Guandong

AU - Zhang, Yanchun

AU - Dolog, Peter

AU - Lu, Chenglang

N1 - Advance Access published

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84863243263

U2 - 10.1093/comjnl/bxr056

DO - 10.1093/comjnl/bxr056

M3 - Journal article

SN - 0010-4620

VL - 55

SP - 277

EP - 292

JO - Computer Journal

JF - Computer Journal

IS - 3

ER -

An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge

Bibliographical note

Access to Document

AUB Link

Other files and links

MEco: MEco - Medical Ecosystem - Personalized Event-Based Surveillance

Cite this

An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge

Bibliographical note

Access to Document

AUB Link

Other files and links

Projects

MEco: MEco - Medical Ecosystem - Personalized Event-Based Surveillance

Cite this