Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices

Line Schmeltz, Anna Karina Kjeldsen

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

2016
Naming as Strategic Communication: Understanding Corporate Name Change through an Integrative Framework Encompassing Branding, Identity and Institutional Theory
Schmeltz, L. & Kjeldsen, A. K., 2016, In: International Journal of Strategic Communication. 10, 4, p. 309-331
Research output: Contribution to journal › Journal article › Research › peer-review
14 Citations (Scopus)
What's in a museum name? A study of name changes among Danish museums
Schmeltz, L. & Kjeldsen, A. K., 2016, In: Nordisk Museologi. 2, p. 20-39 19 p.
Research output: Contribution to journal › Journal article › Research › peer-review

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