Abstract
Trust as a concept found its way to business literature and it became a widely-used variable. Societal trust is systematically measured since 1960s. Later, it was discovered that two statements, which were used as opposite ends of dichotomous questions, are not truly opposite. The aim of this paper is to investigate if gender and personality traits influence rating of these two statement. And if so, if it is possible to account for these factors and create a robust trust indicator from these two statements after all. Big Five Inventory-10 is used to measure personality traits. Findings are that agreeableness influences both measures of trust and it is not possible to create a single trust indicator with reasonable properties even with adding personality traits into the equation.
| Original language | English |
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| Title of host publication | Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016 |
| Editors | Pavla Odehnalová, Ondřej Částek, Ladislava Kuchynková |
| Place of Publication | Brno |
| Publisher | Brno: Masaryk University |
| Publication date | 2016 |
| Pages | 31-37 |
| ISBN (Electronic) | 978-80-210-8348-6 |
| Publication status | Published - 2016 |
| Event | International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016 - Brno, Czech Republic Duration: 15 Sept 2016 → 16 Sept 2016 |
Conference
| Conference | International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016 |
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| Country/Territory | Czech Republic |
| City | Brno |
| Period | 15/09/2016 → 16/09/2016 |
Keywords
- trust
- personality traits
- gender
- empirical research
- quantitative methods