Abstract
Deal sites became widespread, there are numerous both international and local players in the market. The research presented in the paper investigates if gender and personality traits influence use (versus non-use) of deal sites. Big Five Inventory-10 is used to measure personality traits. The findings are that gender, agreeableness and neuroticism significantly influences use of deal sites. These findings hold true regardless whether non-awareness is deal sites is considered or not.
| Original language | English |
|---|---|
| Title of host publication | Interdisciplinary Information and Management Talks Information Technology |
| Place of Publication | Linz |
| Publisher | Trauner Buchservice, Rudolf Trauner Verlag |
| Publication date | 2015 |
| Pages | 133-138 |
| ISBN (Print) | 978-3-99033-395-2 |
| Publication status | Published - 2015 |
| Event | IDIMT 2015 - , Czech Republic Duration: 9 Sept 2015 → 11 Sept 2015 |
Conference
| Conference | IDIMT 2015 |
|---|---|
| Country/Territory | Czech Republic |
| Period | 09/09/2015 → 11/09/2015 |
Keywords
- adoption
- deal sites
- personality traits
- empirical research