Organisational identity may be understood as the result of communication processes, e.g. in the form of narratives and stories, that continuously intertwine and compete for the right to define the organisation (Boje, 1995; De Fina, 2011; Humle & Frandsen, 2017). This understanding forms the background of the article which analyses the narrative struggles in a local Danish airport whose collective identity was challenged in light of organisational changes that led to a large and dispersed organisation. Combining positioning theory (Davies & Harré 1990, 1999) with close linguistic analysis, data from a focus group interview are analysed, showing that through stories and narratives, top-management and staff members construct several positions along a cline that make it possible to achieve consensus across organisational levels and divisions. Furthermore, the article argues for analysing participants’ linguistic choices in detail to come closer to how participants do positioning work.
- organisational identity
- linguistic analysis