Attitudes towards Advertising in Brazil and China

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

Originalsprog	Engelsk
Titel	International Business and Sustainable Development
Antal sider	25
Publikationsdato	2012
Status	Udgivet - 2012
Begivenhed	EIBA 38th Annual Conference - University of Sussex, Brighton, Storbritannien Varighed: 7 dec. 2012 → 9 dec. 2012

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@inproceedings{37ad5e0b48234b55a2f59d591a5615ff,

title = "Attitudes towards Advertising in Brazil and China",

keywords = "advertising, Brazil, China",

author = "Marinov, {Marin Alexandrov} and Marinova, {Svetla Trifonova} and Dan Petrovici",

year = "2012",

language = "English",

booktitle = "International Business and Sustainable Development",

note = "EIBA 38th Annual Conference ; Conference date: 07-12-2012 Through 09-12-2012",

}