Consumer Attitudes towards Advertising in Jordan

Svetla Trifonova Marinova; Nour Itum Asfour; Marin Alexandrov Marinov

Consumer Attitudes towards Advertising in Jordan

Svetla Trifonova Marinova, Nour Itum Asfour, Marin Alexandrov Marinov

International Business Research Group

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

Originalsprog	Engelsk
Titel	Flexibility, innovation and adding value as drivers of global competitiveness : Private and public sector challenges
Redaktører	Erdener Kaynak, Talha Harcar
Antal sider	8
Vol/bind	XXII
Forlag	International Management Development Association
Publikationsdato	jun. 2013
Udgave	2013
Sider	259-266
Artikelnummer	26
ISBN (Trykt)	1-888624-12-4
Status	Udgivet - jun. 2013
Begivenhed	Twenty Second World Business Congress - Taipei, Taiwan Varighed: 25 jun. 2013 → 29 jun. 2013 Konferencens nummer: XXII

Konference

Konference	Twenty Second World Business Congress
Nummer	XXII
Land/Område	Taiwan
By	Taipei
Periode	25/06/2013 → 29/06/2013

AUB Link

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Citationsformater

Marinova, Svetla Trifonova ; Asfour, Nour Itum ; Marinov, Marin Alexandrov. / Consumer Attitudes towards Advertising in Jordan. Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. red. / Erdener Kaynak ; Talha Harcar. Bind XXII 2013. udg. International Management Development Association, 2013. s. 259-266

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title = "Consumer Attitudes towards Advertising in Jordan",

author = "Marinova, {Svetla Trifonova} and Asfour, {Nour Itum} and Marinov, {Marin Alexandrov}",

year = "2013",

month = jun,

language = "English",

isbn = "1-888624-12-4",

volume = "XXII",

pages = "259--266",

editor = "Kaynak, {Erdener } and Talha Harcar",

booktitle = "Flexibility, innovation and adding value as drivers of global competitiveness",

publisher = "International Management Development Association",

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note = "Twenty Second World Business Congress, WBC ; Conference date: 25-06-2013 Through 29-06-2013",

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Marinova, ST, Asfour, NI & Marinov, MA 2013, Consumer Attitudes towards Advertising in Jordan. i E Kaynak & T Harcar (red), Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. 2013 udg, bind XXII, 26, International Management Development Association, s. 259-266, Twenty Second World Business Congress, Taipei, Taiwan, 25/06/2013.

Consumer Attitudes towards Advertising in Jordan. / Marinova, Svetla Trifonova; Asfour, Nour Itum; Marinov, Marin Alexandrov.
Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. red. / Erdener Kaynak; Talha Harcar. Bind XXII 2013. udg. International Management Development Association, 2013. s. 259-266 26.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

TY - GEN

T1 - Consumer Attitudes towards Advertising in Jordan

AU - Marinova, Svetla Trifonova

AU - Asfour, Nour Itum

AU - Marinov, Marin Alexandrov

N1 - Conference code: XXII

PY - 2013/6

Y1 - 2013/6

M3 - Article in proceeding

SN - 1-888624-12-4

VL - XXII

SP - 259

EP - 266

BT - Flexibility, innovation and adding value as drivers of global competitiveness

A2 - Kaynak, Erdener

A2 - Harcar, Talha

PB - International Management Development Association

T2 - Twenty Second World Business Congress

Y2 - 25 June 2013 through 29 June 2013

ER -