Exploring Environmental Social Governance in New Luxury-based Ventures in the Context of Michelin Star-rated Restaurants

The aim of this paper is to explore Environmental Social Governance (ESG) in the emergence of new and luxury-based Michelin star-rated restaurants, but also to provide concrete recommendations for theoretical direction in this uncharted area of scientific business research. While we acknowledge there is an abundance of research around ESG business implementation, we highlight many major gaps within the available research and ultimately recommend a different and much need theoretical framework approach. Our recommended approach gets to the core of the intersection of new luxury ventures and ESG implementation theory. By focusing on Michelin star rated restaurants, less than 5 years in operation, it is here, we deem, is at the very centre of luxury-based entrepreneurship (new luxury venture creation), but also where the necessary theoretical development must be explored. Since the availability and understanding of the research for the intersection of new luxury venture creation and ESG application phenomena is extremely narrow, we consider that only with understanding the underlying motivations for entrepreneurs to implement ESG within the context of luxury-based new ventures, will this allow for the opportunity to further explore even greater research. This will be with a new recommended theoretical framework for ESG within luxury entrepreneurship, both at the national and international levels.